æox Lab

æox Lab, founded by Anne-Cecile Boize, is a forward-thinking consultancy operating at the intersection of jewelry, fashion, beauty, and the tech industry. We specialize in crafting and executing bespoke sales and marketing strategies that turn brand ambitions into strategic business opportunities.

Grounded in deep knowledge of both local and global markets, æox Lab bridges cultural nuances with business acumen. Our work is anchored in rigorous market and consumer insights, trend and benchmark analysis, and strategic brand audits. We bring a holistic approach to every collaboration - blending digital activations, e-commerce optimization, and product and packaging design to create a seamless, impactful brand presence.

We pride ourselves on out-of-the-box research and a critical, data-driven mindset. Every activation is built on a foundation of curiosity and precision, designed to spark engagement and deliver results. At æox Lab, we don’t just follow trends - we decode them to shape future-facing strategies that elevate brands and resonate across markets.